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It's easier to sell such items and books and CDs online, as these were solid content. If you go to an e-shop to acquire a book, you are probably already known to the exact title and the author of the required article. All you have to do is find the book online and pay for it. Books and CDs are with solid content.
This means that consumers pay for standard elements. For example, when buying a book by Paolo Coehlo called "The Alchemist" and is disappointed by its content, which was disappointed by its content, which a customer does not make responsible on the e-tailer. At the same time, such goods must be tested as shoes, clothing, household appliances, toy or home improvement products, among other things tested and tested with other similar products. In other words, books and CDs are sold faster, as customers experience less doubts during purchase.
In my opinion, in online sales depends on one of the most important aspects of the bag loyalty from the quality of the services provided by the store. bestessayseducationusa.com has a very well-developed customer support system and a simple to search a website that reflects the selection of older requests and the elements are interesting for each particular customer.
This grants the feeling of a special approach. As soon as a customer is accustomed to a specific website and their interface, the other platforms would gradually lose their value for this individual, as they are accustomed to a specific order of things.
The maintenance of customer loyalty is crucial for the online shops, as statistically, the loss of a customer, the loss of a customer up to four thousand dollars income per year (Peter & Olson 2010) costs. There are a variety of ways and techniques to build customer loyalty to a business, and bestessayseducationusa.com successfully employs most of them and pioneers successfully. As a result, this online shop remains very successful when other businesses lose their popularity and go out of practice.
During the last online communication of several decades, it has grown gradually to replace most of the physical communication. For example, texts and instant chat messages are more popular than actual meetings. Video chats and conferences are practiced more often than physical gatherings.
Shopping is also digital. As a result, the National Retail Federation 2012 bestessayseducationusa.com announced as "number one customer service". In the total value table, the five first positions of online retailers were recorded and only traditional shops came.
Online Shops' Customer services were evaluated according to such aspects as reliability, courtesy, ease, efficiency, speed and free shipping (Goodfellow 2012). bestessayseducationusa.com is estimated by the customers because it is appealing to respond to their customer service repetitions and quickly ask themselves to the questions and questions and always transfer themselves to a personal conversation to help with customers with customers and solve the problems.
At the same time, the brick-and-mortar-loading, like Barnes & Noble, provides its customers a completely different kind of experiences. For example, shopping at Barnes & Noble can look a customer through the books, touching them and like the amazing smell of brand new books that many people like.
Besides, Barnes & Noble Book Selling stores arrive and please their customers by selling freshly manufactured coffee. In such a store you can sit down, open the books you are interested in looking through their content.None of these services can be provided by online shops such as bestessayseducationusa.com.
If bestessayseducationusa.com has decided to expand from the sale of products and sell with the sale of products except a book, it endangered his profile and reputation as a global online bookseller. At the same time, the brand name "Amazon" was not specifically bound to books, so they decided that they could go for other goods. Such expansion led to more warehouses and centers have to be created. As the diversity of the goods sold to bestessayseducationusa.com grew, the number of their customers also increased.As a result, the intensity of the work of employees in Amazon centers became unbearable and the type of management provided by the company to maintain control and speed of work process quickly turned into the dictatorship in which The bathroom of the employee, talking and rest were strictly monitored and considered as "timest" and led into conflicts with workers (Head 2014).
Goodfellow, P. (2012). Amazon # 1 in customer service, but this will lead to sustainable loyalty? retrieved from bestessayseducationusa.com / sites / prussterow / 2012/08/28 / Amazon- 1-in-customer service-but Will-the-lead-to-sustainable loyalty /
Head, p. (2014). Worse as Wal-Mart: Amazon's sick brutality and secret history of Ruthlessly intimidating workers . Retrieved from bestessayseducationusa.com / 2014/02/23 / poor_than_wal_mart_amazons_sick_brutality_and_secret_history_of_ruthleesslos_intimidating_workers /
Peter, J. P. & Olson, J. C. (2010). Consumer behavior and marketing strategy (9th). New York: McGraw Hill.