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This case is a running work. Please do not quote until the work is completed, thank you!Welcome to the Best Buy Case developed by the Marketing Faculty of Illinois State University, IBM, and Best Buy. The origins of this project can be attributed to some initial discussions between the marketing faculty of the IBM and Illinois State University in order to a general destination, in our general marketing program of marketing practice and marketing analytics in our general marketing analytics in our general Marketing Analytics integrate. A decision has been made to cooperate a digital bachelor's digital marketing option as a means of structuring our efforts to structure this goal. Please note that we use the term "digital" in this course including the Perspective 2015 by McKinsey & Company:
"It's tempting to look for simple definitions, but to be meaningful and sustainable, we believe that digitally less than one thing seen and a way to do to do things. to make this definition. Concrete, we have broken it in three attributes: creating value to the new boundaries of the business world, create the value in the processes that perform a vision of customer experiences and build basic functions that support the entire structure. "(Please click here for the full article).
The course we developed to address three important skills directly, which are often not explicitly addressed in traditional marketing curricula, including the ability (1), to think critically in a formal sense , (2) Manage the increasingly complex business phenomena with "Big" data, and (3) summarize the ever-growing knowledge of knowledge together with marketing practices in relation to theoretical knowledge, as well as developing data management procedures. A decision was made to develop a case that help organize the necessary pieces to achieve these ambitious goals, including the introduction to the emerging marketing theory, eg. For example, the dominant logic (SDL) to formally articulate critical thinking in practice. Focus on retail marketing and demonstrates in a practical fashion, such as software solutions such as IBM websphere and digital analytics suites as an important instrument in the consumer retail Marketing practices occur.
Best Buy became our efforts through their association with IBM. Best buy executives included enthusiastically the goals of our development course and offered to help us build the class around a case that faces the challenges and opportunities of the view of "showrooming" and "webooming", which currently face many traditional consumer retail markets . This case is the result of this cooperation between the faculties of Illinois State University Marketing, IBM and Best Buy.