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One of the first steps to create a great content team is crucial whether you are employing an on-site writer, outsourceing a content agency or set freelance authors to produce content. Every company is unique, so there is not only a correct answer to this question. Instead, it will rely on your goals, industry and budget.
You know that you need content to support your marketing strategy and the entire business goals, but before you set someone, there are some questions you should face.
Most people want to set a writer here to produce content for the company's blog. In this case, you would like to set a content author with a degree of knowledge about your industry.
But not every company needs blog posts. For example, technology and SaaS companies need technical content to educate leads and onboard customers. In this case, you should set a technical writer.
Copywriter are great if you rewrite website pages or ads.
Working with a journalist would be ideal if you create news content or an interview piece.
Another question to ask yourself is how much industry experience the writer has to create high quality content?
Companies in larger, established industries have a lot of simple time to recognize and rent writers with the right skills and experiences.
Companies in a smaller, niche industry can find it more difficult to source authors who have both the industry knowledge and writing talents to create high quality content.
If you have answered these questions, it is much easier to decide to get between the setting in House vs. Outsourcing to an agency vs. rent freelance writers.
Understandably, if most people think about building a content team, think about renting on-site writers. But for many companies, rent in house authors is not the best option. Why not?
First and foremost, there are the additional costs for setting, training and ensuring a formal employee. In most cases, the additional cost of setting focuses on the total salary costs, which is multiplied by 1.25 to 1.75.
Second, if you only have the budget for a person, and then find someone with the skills to create, distribute and promote the content of strategists, plan, that the content is almost impossible. Content Marketing is best played as a team game, in which everyone focuses on what they are well concentrated.
Finally, in-house writers are not scalable. They are limited to work within their time limitations, the writing skills and industry experience.
Setting in-house authors (or lettering team) makes a sense of large brands with large budgets, which can afford to pay someone who can spend their letters of birth.
If you decide that the setting of in-house authors is not the right way, you can consider to rent a content agency to work with them.
And there are some advantages: a managed service, access to authors and someone who promotes their content.
There are also some disadvantages. For one you still need to find a content agency, work, calculate and adjust before you commit yourself to sign a holder. Second, an agency can not have authors with industry expertise that you need to create truly compelling content.While each content Agency "Expert" -re authors at hand, you do not know how much industry knowledge you have.
You also output between 5-10 K + per month for this type of agency.
For the majority of companies, the rent freelance writer is the best way to build a great content team. The reasons are simple:
The advantage of the construction of a team of freelancers with different writing skills and industrial experience is that they can choose the most relevant writer for each content.
The advantage here is that you have different types and types of content available and can scale their contents as easily as needed.
Also freelance writers need no benefit payments or a holder, which means that it is typically the most cost-effective method.
The next step is to build and manage this team of freelance writers ...
You want to hire freelance writers to produce content for your business? Standing content makes it easier to find a team of freelance writers, vocational training, working, rent and manage a team. Our user-friendly, collaborative platform and managed business services enable us to help companies scales and improve their content creation.